Cotswold Outdoor Group has reported a sales uplift from a retail media campaign supporting the launch of the HOKA Mach 7 trainer.

The four-week campaign ran through Runners Need, which is part of Cotswold Outdoor Group, and was powered by Zitcha’s retail media platform.

It combined in-store digital screens across 13 shops with on-site placements, CRM activity and paid media across Meta and Google.

Cotswold Outdoor Group said the campaign drove a 30 per cent increase in HOKA’s share of revenue and a 28 per cent rise in unit share during the period.

Stores included in the in-store screen activity recorded a 13.3 per cent increase in incremental units sold per shop compared with control locations.

The retailer said homepage click-through rates rose 53 per cent, while CRM email activity achieved a 67 per cent open rate.

Product engagement after click-through was 3.9 times higher than the control group, supported by a 19 per cent uplift in overall conversion.

The campaign targeted high-intent running customers, including performance runners and shoppers using Runners Need’s in-store gait analysis service.

Cotswold Outdoor Group chief executive Jamie Kristow said: “This campaign proves that our retail media network is more than just an advertising channel.

“By connecting our in-store expertise with targeted digital touchpoints, we have shown how Cotswold Outdoor Group retailers can deliver measurable growth and immediate demand in a competitive category.”

Zitcha regional director for EMEA Dan Sands said the campaign showed the value of moving beyond on-site ad placements to a full-funnel omnichannel model.

He added: “These results validate the power of an integrated retail media network to convert demand at the point of purchase, both online and in store.”

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