Following last year’s successful collaboration with the “much-loved nostalgic duo Wallace & Gromit”, Barbour had once again partnered with Aardman for its 2026 Christmas film.
Directed by Steve Harding-Hill, and created in Aardman’s stop-motion style, this year’s festive film transports viewers into the familiar world of Wallace & Gromit, where Christmas preparations, snowy adventures and one of Wallace’s latest inventions combine to create a quintessentially British festive tale.
Jamie McCall, global marketing director at Barbour, said: “We’re delighted to be continuing our creative partnership with Aardman. Barbour and Aardman share a distinctly British heritage, a passion for craftsmanship and an appreciation for the attention to detail that make something truly special.
“Wallace & Gromit resonate across generations, bringing such warmth, charm and humour, making them the perfect characters to celebrate Barbour’s iconic tartan this festive season. This year’s film beautifully captures the joy of giving, the magic of Christmas and those little moments that bring people together. Even when things don’t exactly go to plan, but everything works out wonderfully in the end.”
Steve Harding-Hill, creative director of short form & commercials at Aardman, added: “Once again, it’s been an absolute joy to work with iconic British brand Barbour, and we hope you love this year’s festive romp where Wallace & Gromit enjoy the fresh air of a Christmas Day stroll.
“Of course, their rollicking ramble goes wrong, and it’s left up to Gromit, with the help of Barbour, to come to the rescue.”
Aardman has also worked with cider brand Thatchers for its 2026 Christmas campaign. In an exclusive interview with Retail Gazette, Martin Thatcher stressed that its first festive campaign is about far more than selling a pint.
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