Lingerie retailer Boux Avenue has reported a 16 per cent increase in sales for the year to March 2026, with double-digit growth across its stores and online channels.
The Theo Paphitis-owned retailer generated EBITDA of £5m during the financial year, with like-for-like sales increasing by 10.5 per cent across its stores and 14.9 per cent online.
The performance follows continued investment in its product ranges, marketing and physical estate, with the retailer crediting its design and buying strategy for improvements in sell-through rates and margins.
New collections across lingerie, nightwear, swimwear and accessories helped drive customer engagement, with active customer numbers increasing by 6 per cent year on year.
Boux Avenue also reported a 13 per cent increase in sales to students, while sales among customers aged 35 and over rose by 9 per cent. The latter growth was attributed to campaigns including its Spring Icons Lingerie and Summer Swimwear collections.
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Its third-party retail partnerships also delivered double-digit growth, with sales increasing across platforms including Next, Marks & Spencer, Very and ASOS.
Alongside its digital expansion, the retailer continued to invest in its UK store estate. This included relocating its northern flagship to a larger unit at Manchester’s Trafford Centre and moving to a new location within Liverpool ONE.
It also refurbished stores at Bluewater, Westfield White City, Guildford and Belfast.
Boux Avenue currently operates 27 stores across the UK and is exploring further locations in Edinburgh, Bristol, Nottingham and Leeds.
Chairman and owner Theo Paphitis said the results reflected the brand’s progress in recent years, adding that the business was looking to expand through existing channels and partnerships, as well as pursue further international collaborations.
Founded in 2011, Boux Avenue sells lingerie, nightwear and swimwear through its stores, website and retail partnerships, including John Lewis and TikTok Shop.
The latest performance follows a 6.9 per cent increase in sales in the year to March 2025, when EBITDA reached £6.4m.
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