Thursday, January 20, 2022

Comment: A simple guide to ‘Total Mobile‘ multichannel marketing

Velti recently announced the findings of its research into consumer attitudes to multi-channel marketing (MCM) for retail in the UK. The results suggest that...

Is the future of retail all about branding?

There is currently an abundance of new promotional & technological initiatives being seen on the British high street, with many established and well-loved retailers...

Asda reveals a rise in total sales of 7.1% in Q1

Leading supermarket chain Asda has today revealed a total sales growth of 7.1 per cent in its first quarter period from January 1st to...

Halfords ad elicits British nostalgia

Bicycle & car parts retailer Halfords has launched a new advertising campaign based on the feelings elicited by memories of British summertime. Launching this...

Boots announces new look PR team

Health & beauty retailer Boots has this week announced a number of changes to its senior communications team as it aims to increase its...

DKNY signs Ashley Greene as brand ambassador

Designer labels DKNY and DKNY Jeans have signed US actress Ashley Greene as the face of its advertising campaigns, it was announced today. Also...

Final Jamie ad for Sainsbury‘s airs

Celebrity chef Jamie Oliver has ended his long-standing relationship with supermarket Sainsbury‘s with a Christmas advert aired for the first time on TV last...

John Lewis sales down at start of Christmas countdown

Sales at department store group John Lewis rose by six per cent for the week ending Saturday November 12th 2011 compared to the previous...

Waitrose sales rose 10.1% in Q3

Supermarket chain Waitrose saw sales increase by 8.2 per cent last week year-on-year while sales for its third quarter were up by 10.1 per...

Feature Resource

The State of Digital Marketing

Mapp is running a 5-min survey to assess how companies in the UK have reshaped their marketing strategies during 2021 and their priorities for 2022. Why should...