// Rituals is running a two-day pop-up later this month to celebrate its ‘The Ritual of Sakura’ range
// Vistors will be able to discover the range through augmented reality as well as have the chance to win prizes
Rituals is to open an immersive two-day pop-up this month to celebrate its ‘The Ritual of Sakura’ collection.
The ticketed event taking place in London’s Covent Garden will run from 21-22 April and showcase the story behind the luxury beauty retailer’s bestselling range.
Visitors will be able to interact with Sakura blossom via augmented reality and watch a haiku animate of a blossom tree for a chance to win prizes.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Customers will be able to shop the range as well as receive complimentary hand massages and personalised Rituals tote bags when spending over £40.
Tickets cost £10 and are redeemable against £15 worth of ‘The Ritual of Sakura’ products.
Rituals UK and Ireland managing director Penny Grivea said: “We want to help people improve their wellbeing and focus on harmonising their body, mind, and soul.
“Our immersive experience celebrates the notion of new beginnings, and Springtime is the perfect opportunity to reprioritise ourselves, reset our routines and look ahead positively towards the next bright chapter.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
