Morrisons has announced plans to introduce vision-based AI technology across up to 200 stores.
The supermarket has signed a long-term partnership with retail technology firm Everseen following a successful trial of its Evercheck platform.
The system uses real-time computer vision to identify items that may not have been scanned correctly and gives customers on-screen prompts to resolve the issue themselves.
Morrisons said the technology would help keep queues moving, reduce the need for staff intervention and allow colleagues to focus more time on customer service.
The initial rollout will cover up to 200 UK stores and integrate with the grocer’s existing checkout systems.
Morrisons store support office director Francesca Bezoari said: “Our new partnership with Everseen enables us to provide the fast and seamless checkout experience our customers want, while simultaneously equipping our colleagues to maintain the exceptional service that Morrisons is known for.”
Everseen chief executive Joe White added: “The best AI solutions deliver measurable results without compromising the customer experience.
“Our Vision AI platform enables Morrisons to improve its satisfaction scores, proving that operational performance and customer service aren’t competing priorities.”
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