// Seren and An Indian Summer open Chelsea pop-ups in time for Christmas
// An Indian Summer returns for its third pop-up following two previous successes.
Seren and An Indian Summer open luxury fashion pop-ups in Chelsea.
London based fashion retailer Seren, has opened its first UK pop-up at 279 Fulham Road, while lifestyle brand, An Indian Summer, returns to 340 King’s Road for their second pop-up of the year.
Currently available to buy on Net-A-Porter, Seren launched online in 2017 with silk pieces including jumpsuits, playsuits and dresses.
READ MORE: Selfridges partners with Instagram to launch exclusive UK pop-up
Seren’s pop-up is now open until December 14.
“Choosing the right location for our first bricks-and-mortar store was crucial for raising brand awareness, and the unique mix of local and international visitors provide the ideal catchment for us paired with the allure of being in the centre of Chelsea.” Seren founder Lucia Dailey said.
Additionally resort-wear brand, An Indian Summer, returns to Chelsea for their third pop-up following two previous successful showings.
An Indian Summer’s trend led collections will be available on the King’s Road until Christmas.
Click here to sign up to Retail Gazette’s free daily email newsletter
