High street retailer Marks and Spencer (M&S) has announced a new deal with a leading software provider to power its international online platform.
Demandware Inc, provider of software e-commerce solutions, has been brought on board to power the retailer‘s new international webaites, including its recently launched Ireland site.
This deal will allow users of its websites to shop an extensive range of products in their local currency, with local delivery prices and in the case of its French website, in their local language.
M&S requires a central base reliable enough to manage and develop the operation as the retailer currently serves over 21 million customers in store each week and is continuing to grow its online offering.
Andrew Gilboy, Vice President of EMEA for Demandware welcomed the deal.
“Marks & Spencer is one of the most iconic brands in retail,” he said.
“With Demandware, it now has a robust platform that empowers users to create distinctive digital commerce experiences for customers across different channels, geographies and devices.”
Earlier this month, M&S announced the launch of a banking offering, to be rolled out across 50 UK stores over the next two years and creating 500 jobs.
David Walmsley, Multichannel Development Director at Marks & Spencer, explained that the latest move will allow the retailer to concentrate on its international e-commerce portfolio.
He commented: “We chose Demandware to enable us to provide a rich, consistent shopping experience across multiple territories, whilst allowing us to control and customise the experience to suit local markets.”