High street stalwart Marks and Spencer (M&S) has announced a three-year partnership with the British Fashion Council (BFC) celebrating the ‘Best of British‘ as it works to promote British fashion and sustainability.
The exclusive deal will see the retailer offer two new clothing collections for both men and women focused on British heritage, sourcing and production.
Natalie Massenet, Chairman of the BFC, who took over from long-standing chief Harold Tillman in September last year, welcomed the partnership.
“The M&S brand is synonymous with all things British so we are delighted that they will be partnering with us to champion the very best of the UK‘s manufacturing, textiles and practice,” Massenet explained.
“We are charging them with taking a lead on positive fashion and change within our industry.
“Myself and the team are looking forward to developing this with them over the next three years.”
M&S has long concentrated its efforts on improving its environmental impact and sustainability and last month opened a pop-up shop at its Marble Arch flagship in association with Oxfam to encourage shoppers to pass on unwanted clothing and reduce waste.
Marc Bolland M&S CEO, explained that the retailer is happy to be involved in the BFC‘s ‘Best of British‘ initiative.
“We are proud to collaborate with the British Fashion Council and look forward to working alongside them on our exciting ‘Best of British‘ initiative.
“This is the start of an exciting journey to put more emphasis on British design and talent.”