Tuesday, February 25, 2020

New hire fuels expansion plans for Paul‘s Boutique


Paul‘s Boutique has named Yulia Livne as its new to Head of Ecommerce and digital marketing as it continues to expand overseas.

The London accessories-brand is continuing its plan for rapid expansion with the new hiring. Livne has held senior marketing roles at Jo Loves and Yohji Yamamoto Parfums.

International growth has been the company‘s focus for several years. Just last year Paul‘s Boutique moved into China and Spain, and it is currently in talks to move into the Middle East, Japan and Australia by spring 2017.

Meanwhile, Paul‘s Boutique is also working to expand its territory in established markets. It currently has 15 accounts in France, and this number is set to increase to 80 for 2016.

From just 400 in October 2014, the company now has 850 global stocklists, with only 20 in the UK, including Asos.com, Topshop and John Lewis.

The company also announced that, in response to international demand, it will be releasing a 31 piece cruise collection in November this year.