Thursday, June 24, 2021

Oliver Bonas to launch seasonal catalogue

In its drive to increase brand awareness and e-commerce sales, Oliver Bonas will launch a new catalogue in May.

The fashion, gifts and homewares retailer is determined to improve traffic and purchases online, a division which only accounts for just over 10% of its total sales. The British retailer’s site was redesigned last year and photography was largely invested in.

Two catalogues will be released this year, the first in summer and the second at Christmas.

 “We may do more if it works well,” said Oliver Bonas Founder and Chief Exec Olly Tress. “We‘re fairly well set up for it. It is a lot of work but the system is there.”

While catalogues could be viewed as a thing of the past, Tress believes that the concept can be made relevant. “Catalogues have evolved in terms of their content – they‘re more brand led and aspirational than a list of products, colours, codes and prices – it‘s more to inspire you to go to the website.”

Oliver Bonas will also open around 10 UK stores this year, bringing its total estate to 51. It will also launch its first international site this year it is yet to announce which markets it will be available to. While there are no international store plans, Tress mentioned that he would be open to franchising. 


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