Department store chain House of Fraser has just opened its first-ever bricks-and-mortar store in China.
The retailer, owned by Chinese conglomerate Sanpower Group, has opened in Sanpower Plaza in the commercial zone of Nanjing, the capital city of Jiangsu province with a population of 7.2 million.
Spanning six floors and with 425,000 sq ft of retail space, the new store will introduce brands like Cambridge Satchel Company, Biba Alexandre of England, Peter Werth, D.A.T.E, Le Tanneur, Lyle & Scott, and Radley into the Chinese market for the first time.
The store will also see the launch of completely new concepts to House of Fraser, including “Style by HoF”, as well as Monceau, a restaurant and cafÃ©.
Fellow UK retailer, Hamleys, is also located adjacent to the store.
In September, House of Fraser warned over high street conditions in the UK as it revealed sales woes amid “very challenging” trading.
Chairman Frank Slevin said at the time that the UK retail sector was facing significant change in “structural dynamics as consumers shopping habits and delivery expectations continue to evolve”.
The chain will look to benefit from the strong demand for UK brands among Chinese consumers.
“The opening of the store in Nanjing is a strong way to finish 2016. The store has focused on bringing international brands and a premium shopping experience to China,” Slevin said.
“We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners.”