Saturday, September 26, 2020

ASOS expects to see sales surge of 30%


Online fashion giant ASOS has raised its financial predictions by nearly a third as international sales skyrocket to £362 million due to the weak pound.

In the four months to December 31, the online retailer‘s international sales figures shot up by a vast 52 per cent. 

It now forecasts its full-year sales to be around 30 per cent higher than previously expected.

Despite the outstanding international sales, UK sales also rose by 18 per cent over the period to £244 million.

READ MORE: ASOS will take on 1500 new staff in head office expansion

“Following record sales over cyber weekend and the Christmas trading period, I’m pleased to report a strong start to the year,” chief executive Nick Beighton said.

“With sales for the year now expected to be up by around 25% to 30%, we’re accelerating our infrastructure investment to handle that growth.

“ASOS remains well set to meet its longer-term ambitions as a result of the hard work and commitment of the team.”

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