Discount retailer Poundland has launched its first-ever sales event, slashing the price of its core items to 50p.
The chain has reduced prices in the past, such as when clearing stocks, but the sale that started on New Year’s Day marks the first time it has halved the price of core items in its ranges.
Poundland stated that while £1 items would always be at the heart of its offer, the new year 50p sales event – set to run until the end of January – is aimed at providing additional value to customers.
Core items now on sale for 50p includes pasta sauces, soup, biscuits, popcorn, toothpaste, cheese, toiletries, custard, exfoliating wipes and more.
“No-one loves a bargain more than Poundland customers and they’re asking us to do more,” Poundland trading director Barry Williams said.
“This 50 pence event to kick off the New Year is just the start of exciting times at Poundland as we work even harder to deliver on that promise in the months ahead.”