Poundland extends frozen food offering to over 30 stores

// Poundland is pushing ahead with the rollout of its chilled and frozen food ranges
// In April and May, the programme will include new openings and resites

Poundland has revealed a new look on its chilled and frozen food as its store revamps aim to bring customers more choice and value for money.

In April and May, the programme will include new openings and resites, as well as investment in refreshing and refurbishing existing stores.

The rollout will bring chilled and frozen to more customers in England and North Wales and, for the first time, in Northern Ireland.

Chilled and frozen food ranges have been extended to more than 30 locations.

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The discount retailer’s latest phase of the rollout – known as Project Diamond Ice – got underway in January with a string of new stores and relocations, from the North East to the South of England.

Most of the new stores will have dedicated PEP&CO sections offering clothing for the whole family and homeware and the revamps will allow those stores that already have PEP&CO to offer wider ranges.

It will mean chilled and frozen food will be available in another 30 stores by summer, taking the total to around 300 and putting Poundland well on track to reach 350 by autumn and as many as 500 in 2023, enabling customers to buy more of what they need in a single shopping trip.

Other new stores and relocations to get chilled and frozen ranges since January were Deal, Willerby, Sheffield Heeley and Tonbridge.

Over the next three months, chilled and frozen will be introduced at stores stretching from Prestatyn to Lewisham.

Poundland retail and transformation director, Austin Cooke said: “The focus so far this year has been on our new stores, including our fantastic Nottingham Riverside and Teesside Park stores, and now we’re ready to resume the roll out of our Diamond programme across dozens more stores. That means fresh-looking shops, with exciting new product ranges including chilled and frozen, more PEP&CO clothing departments, and some surprises too.

“We know how important chilled and frozen food is to our customers as they seek to manage their spending and make sure everything they buy, gets eaten with as little wastage as possible.

“Our roll out brings even more of the ranges our customers love at amazing prices, to new locations across the country. We know better than anyone, that good value is more important to them than ever.”

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