House of Fraser announces plans for 100,000 sq ft Chester store


Department store giant House of Fraser has announced plans to open a new 100,000sq ft store in Chester.

Slated to open in 2021, House of Fraser will anchor a new shopping complex stretching over 500,000sq ft, aiming to reinvigorate Chester‘s city centre. 

The complex will create space for 70 new retail stores and cost £300 million to develop.

House of Fraser‘s new store will stretch over three floors, including a rooftop restaurant with a view of Chester‘s racecourse. 

The store’s beauty hall will be its centerpiece, spanning twice the size usually seen.

READ MORE: House of Fraser to reveal transformative five-year strategy in February

The retailer has seen numerous high profile departures in recent months following a tough financial period. 

Chief executive Frank Slevin revealed plans for a five-year turnaround strategy late last year, of which this development will be key.

“The new store clearly cements our commitment to and vision for the future growth of House of Fraser,” Slevin said.

“The growth of our store portfolio and the further development of House of Fraser‘s multichannel offer provides solid foundations for the ongoing transformation of the business, ultimately driving a great customer experience.”

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