Tuesday, September 21, 2021

Pandora’s sales skyrocket over Christmas period

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Carla Liuni's appointment comes as Pandoraa ramps up its marketing investment as part of its turnaround plan

Danish jewellery retailer Pandora has reported a welcome spike in sales, boosted by a strong performance in the UK.

Group sales in the last three months of the year shot up by 21 per cent, bringing its full year sales up to £2.4 billion.

The retailer reveled in an 80 per cent boost in earring sales, following the release of 46 new items in the category last year.

READ MORE: Pandora posts record third quarter

This was aided by its 228 UK shops seeing a seven per cent rise in sales over the same period.

“Although the popular charm bracelet still remains our best-seller, other product categories have performed strongly throughout the period which reinforces the company as a full jewellery brand,” managing director Brien Winther said.

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