Nike has once again been crowned the most valuable apparel brand in the world, raising its brand value by a further 13 per cent to around £26 billion.
New data from strategy consultancy firm Brand Finance reveals that Nike is worth around £10 billion more than its closest rival H&M, which managed to hold on to second place for another year thanks to a significant store expansion drive.
The addition of 442 new international stores last year saw the Swedish fashion retailer grow by nearly a quarter, with a total brand value of £15.16 billion up from £12.67 billion.
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H&M‘s extensive growth was overshadowed by Spanish rival Zara, which grew a massive 43 per cent to £11.7 billion, poaching third place from luxury fashion retailer Louis Vuitton.
High street giants Adidas and Uniqlo secured fourth and fifth spots in Brand Finance’s report, with net a net worth of £8.3 billion and £7.8 billion respectively.
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