Paul&Shark has finally made its bricks-and-mortar debut in the UK, opening up its first store in London‘s upmarket Regent Street precinct.

The Italian lifestyle and fashion brand – which has 250 stores across 73 countries including in major fashion hubs like Milan, Paris, New York, and Los Angeles – has chosen a Grade II-listed heritage building at St James‘s Market as its first UK home.

Spanning 2000sq ft, it houses the brand‘s men‘s and women‘s collections across its sportswear, smart casual and luxury lines.

Highlight features of the store includes a large open space teamed with minimal furnishing and polished stainless steel, as well as a wall of digital screens showcasing the brand and concealing two fitting rooms and a customer service area.

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