The parent company of Net-A-Porter has adopted a fur ban policy to ensure it no longer stocks items made from animal fur across its network of online stores.
The Yoox Net-A-Porter (YNAP) Group, which also operates Mr Porter, The Outnet and Yoox, pledged to be an “industry-wide catalyst for change” and joined the international Fur Free Retailer Program, which will see the company work with environmental and animal rights groups like the Humane Society International.
The move comes as part of YNAP’s commitment to minimising its environmental impact in its sustainability report last year.
READ MORE: YNAP sales skyrocket as it demonstrates “superiority” over market
We have a strong sense of responsibility and recognise the importance of making a positive contribution to society,” YNAP head of sustainability Matteo James Moroni said.
“With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”
Other commitments include the partnership for sustainable fashion with Parsons School of Design in New York and making sure new buildings it operates in are sustainable.
“There is still much more to do and we remain more focused than ever on our commitment to create a sustainable future,” Moroni said.
Click here to sign up to Retail Gazette‘s free daily email newsletter
