Joe Browns to open first physical store on Meadowhall

Joe Browns

Pureplay online and mail order retailer Joe Browns has announced it will launch its first ever bricks-and-mortar flagship this Autumn.

The fashion store will open in Sheffield‘s new Meadowhall development, spanning nearly 4000sq ft and featuring the retailers SS17 collection.

London‘s Dalziel & Pow were hired by the brand to design their flagship store.

“Designing a store for a popular online brand with no physical representation is a huge responsibility – we need to reflect their core strengths in a way that is truly individual and appealing to the new audience it is about to meet,” Dalziel & Pow‘s creative director David Dalziel said.

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“Joe Browns is full of personality, so it‘s clear we have lots of inspiring content to build on. Their ambitious launch into ‘conventional‘ retail is part of a growing trend that will rejuvenate the fashion sector – a new, challenging concept that will energise the market.”

This is not the first time the designers have tackled the transition from online to physical, as they were responsible for creating Missguided‘s two bricks-and-mortar offerings.

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