Luxury clothing retailer Tiger of Sweden has announced that the ex-Ralph Lauren retail president Hans-Chirstian Meyer will become its new chief executive.
From September 1 Meyer will take the reins of the retailer, which has a store in London’s Mayfair and trades online and via department store concessions.
He will report directly to Tiger of Sweden’s board of directors.
“I am thrilled to join Tiger of Sweden and the team, in my second home city Stockholm, as I believe the company has an enormous potential to continue expanding in the marketplace by strengthening its appeal to more consumers globally,” Meyer said.
His most recent appointment follows a 25-year retail career, 11 of which he spent in the global senior management team at Ralph Lauren, including a stint as senior vice president and managing director of Scandinavia and Baltics.
Tiger of Sweden’s deputy chairman Christoffer Lundman added: “Hans-Christian Meyer brings a fresh perspective and incredible depth of brand experience to Tiger of Sweden,” commented Peter Thorsen Deputy Chairman of Tiger of Sweden.
“I appreciate Hans-Christian’s unique sensibility, his honesty, and his authenticity. He is an exceptionally strong leader with the passion and energy we need.
“This, combined with his collaborative working style and his intense focus on results, will put us in a stronger position and lead our Company into the future.”