Ralph Lauren appoints new digital boss from Burberry

Ralph Lauren Manchester

Luxury fashion house Ralph Lauren has appointed several senior staff members in a bid to accelerate global expansion efforts.

Alice Delahunt is set to join brand and retailer as chief digital officer in April, a newly-created role that will see her report directly to chief executive Patrice Louvet.

“We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver,” Louvet said.

“We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”

Delahunt joins from Burberry where she held various positions since 2011, culminating in her current position as global director of digital and social marketing since July 2016.

She will be tasked with building Ralph Lauren’s digital platforms and enhancing the digital experience across all channels.

Elsewhere, Ralph Lauren’s current head of ecommerce at its Club Monaco brand, Laura Porco, will take on the role as senior vice president of ecommerce.

Before joining the company, she spent 12 years at Amazon, holding a role as director of Kindle books for four years.

Valeria Juarez and Galen Hardy have also joined the Ralph Lauren group, taking on the roles of senior vice president of ecommerce international, and senior vice president of ecommerce and business operations at Club Monaco.

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