Microsoft has announced plans to open its first-ever store in the UK at London’s Oxford Circus.
According to Retail Week, the tech giant saw saw a window of opportunity and signed a lease for the site formerly occupied by Benetton at 255-259 Regent Street.
The announcement brings an end to Microsoft‘s search for a UK flagship, which has been drawn out for a number of years following a batch of successful store openings in the US.
“We couldn‘t be happier to be opening a flagship store in the heart of central London at Oxford Circus, where two of the world‘s most iconic shopping streets meet,” Microsoft UK boss Cindy Rose told Retail Week.
“We know our customers and fans, whether they are from London, the broader UK or just visiting, will love our bold plans for the space.
“This will be so much more than just a great place to experience all that is possible with Microsoft, but a real hub for the community where we‘ll be bringing to life our passion for helping people explore their creativity through an ambitious program of workshops and training along with moments that work to unite the community.”
Similar to its main rival Apple, Microsoft’s retail store will offer free workshops, a wide variety of digital training programmes, and participate in Xbox game design sessions.