The UK is set to see its first ever men-only makeup retail store open, as MMUK Man prepares to make retail history.
According to Global Data, the men’s makeup brand launched just five years ago is poised to open its first bricks-and-mortar store.
Its products have been available online since launch, but the brand has recently seen a boost in popularity with online fashion giant Asos recently taking on 10 of its products.
“This development is indicative of a changing consumer landscape,” Global Data’s consumer analyst Lia Neophytou said.
“Male cosmetics have traditionally only appealed to small niche groups. However, driven by the individualistic mindset of the millennial consumer in particular, the male grooming industry is seeing something of a revolution.
“The availability of male beauty products in physical stores is an emerging opportunity that beauty manufacturers worldwide should tap into and will gain traction, particularly as the social barriers to wearing cosmetics and make-up among men continue to break down.”