Superdrug has unveiled its refurbished store at Redical’s Merry Hill shopping centre, marking its latest milestone in its investment in the retailer’s bricks and mortar portfolio.
The refurbishment makes the Merry Hill store the largest in the retailer’s UK portfolio, with the store now spanning 12,831 square feet.
It will create 15 permanent roles and 10 seasonal positions. The store will feature a wider range of products from brands such as Medicube, Biodance, Studio London, B, Skin, Me+ and Optimum.
Superdrug property director, Clare Jennings said: “We’re delighted to be opening the doors to our newly refurbished store at Merry Hill, which is now the largest store in our estate. The 12,831 sq. ft. store brings together everything customers love about Superdrug, from great value across health, beauty and wellbeing to the latest international beauty trends and much-loved own-brand favourites.”
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“Our refurbished store gives customers the chance to explore our dedicated Beauty Studio, discover an extensive premium fragrance collection and shop the latest trends across beauty and skincare. We’re excited to welcome both new and existing Superdrug customers and hope they enjoy discovering everything our refurbished store has to offer”
It also has a extensive fragrance collection, aesthetics clinic and piercing studio. The first 50 customers will receive a £10 voucher for the store. And all visitors on opening day can enjoy a live DJ set.
Alistair Winning, leasing manager for Redical, said: “The full reopening of Superdrug in its new, significantly expanded format marks an important milestone for Merry Hill, reinforcing our position as a leading destination for health, beauty and wellness.
“As Merry Hill continues to evolve, the unveiling of the UK’s largest Superdrug store demonstrates our commitment to delivering an increasingly compelling offer for visitors, and the growing appeal of the destination for best-in-class retailers.”
*Correction: Removed mention of pharmacy as store does not include a pharmacy
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