New Look’s UK & international managing directors exit

New Look managing director

New Look has announced that two of its managing directors are leaving the retailer amid a reshuffle of its senior team.

Danny Barrasso, the retailer’s UK and Republic of Ireland managing director, is leaving the company today after five years with New Look.

He first joined New Look in 2012 as head of multichannel digital marketing and innovation before being promoted to his managing director role in 2014.

Meanwhile, international managing director international Sven Gaede will leave on February 28 after three years with the retailer.

Mark Axon, who previously worked at New Look from 2012 until 2014, will rejoin the company as retail director for its UK and Irish operations from February 19.

Russell Harrison, current retail director for the UK and Ireland, will become finance director and will report to chief financial officer Richard Collyer.

“On behalf of the board and our colleagues, I would like to thank Danny for the significant contribution he has made during his five years at New Look. We wish him well for the future,” New Look executive chairman Alistair McGeorge said.

“We look forward to welcoming Mark back to the business. Mark brings a wealth of retail expertise and his prior experience at the company will be valuable as we rebuild our position within the UK market.”

New Look has not yet announced a replacement for chief executive Anders Kristiansen, who left the business in September.

The news comes days after it was revealed that New Look has continued to struggle financially for the 39 weeks to December 23, with group revenue dropping 6.3 per cent to £1.07 billion while group like-for-likes plummeted 10.6 per cent.

The results were impacted by a poor performance in the UK, where like-for-like sales took a sharp drop of 10.7 per cent, and own website sales, which plunged 15 per cent.

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  1. Not much of a surprise here. Danny Barrasso also left a mess at Hilton a few years back. I could never quite understand how a digital marketer with no significant retail and management experience could make it so close to the top of one of the UK’s leading retail businesses.


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