Sweeping changes in Dixons Carphone’s boardroom as new CEO makes his mark

Dixons Carphone

Three senior managers have been forced out at Dixons Carphone as new chief executive Alex Baldock seeks to drive change at the retailer.

Baldock has opted to abandon the two separate UK and Ireland management teams, offloading three managers and creating a new and leaner combined management team, dubbed the group executive committee (ExCo).

The former Shop Direct boss took the helm at Dixons Carphone last month, succeeding Sebastian James who left to head up Boots late last year.

As part of the cull, services chief executive Keith Jones, chief marketing officer Neil Hollins and group strategy director Andrew Lawley are all due to depart next month.

This new management strategy is designed to simplify operations and ExCo is set to meet for the first time later this week.

ExCo will be made up of head of customer-facing operations Alan Ritchie, Carphone warehouse managing director Jeremy Fennell, chief commercial officer Steve Ager, international chief executive Jaan-Ivar Semlitsch and group investor relations director Assad Malic.

Strategy and change director Felix Stauber will also join ExCo, alongside HR director Rob Garner and group chief finance officer Jonny Mason.

“With our many strengths – strengths competitors can only dream of – we’re in the box seat to help millions of customers discover and enjoy the exciting (but confusing and expensive) world of technology,” Baldock said.

“I believe that this business’s best days lie ahead – as does much hard work.”

It comes amid recent major staff changes at the retailer, with its UK and Ireland boss Katie Bickerstaffe announcing her departure last month as she jumps ship to energy firm SSE.

Meanwhile, chief finance officer Humphrey Singer will depart in July to join M&S, while head of Dixons Carphone’s Greek arm Antreas Athanassopoulos will take on the role of chief customer officer in early May.

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