A new 210,00sq ft “urban outlet” centre is will soon open at London’s iconic O2 complex, bringing retail to the leisure destination for the first time.
Crosstree Real Estate Partners and AEG have announced their plans for the development, dubbed the Icon Outlet, which will include 85 stores.
More than three quarters of the site is already let or under offer and major retailers including Hackett, Ted Baker, Guess, Calvin Klein, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, and Clarks have already signed up.
Due to open in October, the Icon outlet will bring retail to the O2 for the first time since its was redeveloped from the Millennium Dome to an entertainment complex in 2007.
It will also be one of the few outlet centres located towards the centre of London, as they are traditionally situated in out-of-town retail parks.
The O2 is situated 15 minutes from central London and already attracts nine million visitors per year.
“Icon Outlet at The O2 is long overdue in London,” leasing director Marion Dillon said.
“The capital has some of the youngest, most discerning consumers of any city in the world.
“These are people that often think online first when it comes to retail, and spend what would have been their shopping and leisure time seeking new experiences.
“Icon Outlet will be a destination that caters for both needs, bringing together choice, value and inspiration in a location that is not only one of the easiest to reach in London, but has a reputation for providing the very best of experiences for tourists, existing visitors to The O2, and a new generation of consumers.
“With Icon Outlet, the O2 evolves to become where retail and entertainment converge.”