Warm weather advances LDO Easter sales

London Designer Outlet (LDO) has recorded strong sales over Easter thanks to the shopping centre’s brands and low outlet prices.

The centre in Wembley, north west London, reported a four per cent year-on-year rise in total revenue, while footfall increased by five per cent over the seven day period, including Easter Monday.

Like-for-like revenue rose by 0.3 per cent when excluding new tenants.

LDO said the warm weather advanced its fashion, footwear and sports categories, as consumers took advantage of extra Easter discounts and special offers.

Meanwhile, LDO reported its 18th consecutive quarter of year-on-year growth and 21st consecutive quarter of total revenue growth.

“It is pleasing that our consistently strong trading performance has continued despite the pressures elsewhere in the retail sector,” LDO centre manager Sue Shepherd said.

“We have increased revenue every quarter since we opened in October 2013 meaning our retailers and restaurateurs can prosper here.

“It’s why several occupiers have upsized at LDO despite cutting back elsewhere.”

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