The London Designer Outlet in Wembley Park has achieved 21 consecutive quarters of revenue growth, according to its trading update.
Total revenue increased by two per cent and footfall by eight per cent year-on-year over the Christmas trading period.
Sports brands had grown by 9.5 per cent year-on-year, and footwear climbed by 14 per cent.
London Designer Outlet attributed its growth to customer service and year-round discounts.
“Despite the well documented pressures across the retail and casual dining sectors, outlet centres continue to appeal to our guests demonstrating strong growth in what was otherwise a very challenging commercial landscape,” LDO centre manager Sue Shepherd said.
“Whether from the UK or those visiting the UK from further away, footfall remained strong, whereas many full-priced stores had to resort to pre-Christmas sales.
“By focusing on added value services like free home delivery and providing a great guest experience, we have been able to exceed expectations at Christmas once again.”