London’s only fashion retail outlet centre London Designer Outlet (LDO) has reported its 15th consecutive year of growth, boosted by the school summer holiday.
LDO saw total revenues rise by 4.7 per cent compared to the same six-week period last year, thanks to a nine per cent jump in sports and footwear sales.
Like-for-like sales also shot up seven per cent during the period, excluding new stores.
The outlet centre, which is situated next to Wembley Stadium and is now ranked among the 10 best outlet destinations in Europe, also saw footfall jump three per cent during the summer season.
This was driven by a further increase in tourism, with tax free sales rising 41 per cent this year to date. 22 per cent of these “shop-cationers” were reportedly from China, Hong Kong and Taiwan.
“Trading at LDO is always strong towards the end of the holidays for students of all ages preparing for the new academic year,” centre manager Sue Shepherd said.
“Outlet shopping means guests at LDO can buy the same for less, or make the same money go further.
“Guests know that the shoes in Clarks, backpacks in North Face and essentials in Marks & Spencer represent the best value at outlet prices.”