The Icon Outlet has welcomed 12 new retailers within its 210,000sq ft centre, just months after it officially opened at the O2 in south-east London.
The brands include Asics, Build-a-Bear Workshop, Radley, Moss, Sunglass Hut, Miss Sixty, Karen Millen, Scotch and Soda, Tommy Hilfiger, Remus Uomo, Lead + Ball, and FatFace.
Meanwhile, French Sole and Osprey London are due to open stores at the outlet centre in Greenwich later this month.
“Since the launch of the first phase of Icon Outlet in October, we have radically grown our line up to include many leading and international brands, welcoming openings from 12 new brands in time for the festive season,” leasing director Marion Dillon said.
“This reflects the strong appeal of the destination as the UK’s leading urban outlet, and this along with the expansion of Cineworld and arrival of Oxygen Freejumping trampoline park, evolves the O2 into a full day destination, offering music, entertainment, F&B, leisure and retail all under one roof.”
FatFace head of estates Darren Humphrey said: “We jumped at the opportunity to open a FatFace store at Icon Outlet, a destination that attracts such a significant footfall with its urban outlet offer combined with unique arena experience.
“We are pleased to showcase a range of men’s, women’s, children’s and accessories at the new store which we are excited to share with Icon Outlet’s international and national visitors for the gifting season and beyond.”
Icon Outlet’s retail leasing agents are CBRE and CWM.