The first phase of a brand new retail outlet precinct within The O2 complex in London will open on Saturday, October 20 at 10am.
Dubbed the Icon Outlet, the 210,000sq ft premium urban outlet is being developed by AEG and Crosstree Real Estate Partners and will feature 85 stores once full opened.
Coinciding with the announcement of the opening date, a host of additional brands have signed, including Cheaney Shoes, Hobbs, Phase Eight, Cath Kidston, G-STAR Raw, James Lakeland, Tateossian, Gap, The Cosmetics Company Store, Lindt, Rolling Luggage, and The Body Shop.
They will join Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks, Skechers and others in making their debut under the famous tented roof of The O2.
“Since revealing our vision for Icon Outlet, we have been targeting select brands to open new outlet concept stores at London’s most exciting new retail destination,” leasing director Marion Dillon said.
“Icon Outlet will offer a much-anticipated opportunity for visitors seeking new experiences at The O2, and we look forward to welcoming consumers from all over the world when we launch on October 20.”
CBRE and CWM are the retail leasing agents for Icon Outlet.