John Lewis Partnership sees sales decrease ahead of its rebrand

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John Lewis Partnership has seen sales decrease over the last week as most of the UK saw cooler temperatures compared to last year’s hot bank holiday weekend.

In the week to August 28 the group saw sales decrease by 0.1 per cent, £218.3 million.

Waitrose’s total sales excluding fuel were down three per cent compared to the same week last year, but the continuing popularity of vegan and vegetarian food helped see sales of these ranges increase 62 per cent.

John Lewis continued to offset falling sales at Waitrose, with total sales up 4.5 per cent this week driven in part by a strong bank holiday performance and new seasonal fashion launches.

The cool weather urged customers to shop new pieces for the changing season causing fashion sales to be up by 11.4 per cent.

Today also sees the launch of the new brand name John Lewis & Partners, which aims to highlight the company’s partnership business model and culture.

The John Lewis Partnership said the full identity change to all 348 Waitrose and 50 John Lewis shop facades and the combined fleet of 3500 lorries and vans is being phased over a number of years to tie in with refurbishment plans.

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