Amazon opens second 4-star store in Colorado

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Amazon has opened a second 4-star bricks-and-mortar store in Colorado, just months after launching the concept in New York City.

As part of its increasing push into physical retail, the online behemoth launched its second 4-star store in just over a month a few miles away from Denver.

In a further push to establish a presence outside of its hometown of Seattle, another store is understood to be in the works for Berkeley, California in the next few months.

The concept store sells a range of Amazon’s most popular online products, all of which have an average rating of more than four stars.

These include Amazon’s own Echo and Kindle lines, alongside a range of highly-rated products such as toys, household goods, games and kitchenware.

Prices of the goods will change depending on whether customers are an Amazon Prime member or not, with the retailer ensuring Prime members only pay the online price while non-members pay a premium.

In September, it was revealed that Amazon was planning to dramatically ramp up its Amazon Go grocery store roll out over the next few years, aiming for around 3000 stores by 2021.

Sources close to the company said Amazon’s chief executive Jeff Bezos hopes to create a format similar to Pret A Manger in the UK, selling freshly-prepared food and a limited number of groceries while utilising its coveted cashierless system.

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