The Wardrobe Workshop picks Chelsea for bricks-&-mortar debut

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Wardrobe Workshop
(Pic credit: Lara Arnott via the-wardrobe-workshop.com)
// The Wardrobe Workshop launches bricks-and-mortar debut with Chelsea pop-up
// Hunter & Co has also made its physical retail debut on the same street on King’s Road

The Wardrobe Workshop is set to make a physical retail debut with a new pop-up store in London’s Chelsea district next week.

The online retailer, which specialises in independent fashion brands and pre-owned designer items, will trade for a limited time from February 25 to March 10 on King’s Road.

The Wardrobe Workshop adopts a unique two-way platform merging independent brands with revived pre-loved fashion in one space.

Its business strategy aims to combat the fast fashion model with a focus on sustainability and the environmental impact of retail.

The pop-up store will stock items from notable luxury brands such as Alexander McQueen, Givenchy, Valentino and Gucci.

“The King’s Road is a hugely desirable location for us to showcase our unique fashion concept and we are so pleased to have the opportunity to trial this on one of London’s most iconic streets,” The Wardrobe Workshop founder Charlie Bowring said.

“This pop-up is the natural step in growth for our successful online business.

“We’re passionate about bringing both pre-loved and new fashion into one space and consider the Chelsea catchment a great place to do this.”

Elsewhere on King’s Road, online homeware retailer Hunter & Co has also made its debut in bricks-and-mortar retail with a pop up that will operate until March 3.

Pop-up retail specialists Appear Here marketed the units on behalf of property owners Sloane Stanley Estate.

“Pop-ups have always been an important component in our leasing strategy,” Sloane Stanley commercial property manager Hannah Grievson said.

“These short term lets have a history of success on the King’s Road, and give important exposure to new and engaged audiences for emerging brands looking to establish their customer demographic.

“It’s wonderful to see these unique concepts flourish from online to bricks and mortar, and the pop-up platform is an ideal way to do this.

“The Wardrobe Workshop and Hunter and Co’s beautiful products will make for a vibrant showcase on The King’s Road and will complement the existing fashion, design and interiors offering in the catchment.”

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