Wayfair to launch first-ever pop-up store

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Wayfair store
// Wayfair will open pop-up store on August 1 in London, Soho
// The online homeware retailer will offer customers an exclusive viewing of its Christmas 2019 range
// It will be across two-storeys and will feature four travel-destination-themed rooms

Wayfair has announced it is launching a bricks and mortar pop-up store in London’s Soho to offer customers an exclusive viewing of its Christmas 2019 range.

The pop-up event will be held for one day only – August 1 – and will be the first physical space for the online homeware retailer.

The retail space will be across two-storeys and will feature four travel-destination-themed rooms as well as experiential and interactive elements.

Visitors will be able to browse and purchase items they see in-store for home delivery, as well as its full range of products sold online.

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