// Holland & Barrett has extended its zero-waste period products to include period-proof underwear & reusable products
// One tampon can outlive the average woman, taking several decades to degrade
// Period-proof underwear is growing in popularity due to increasing awareness around the impact of single-use products
Holland & Barrett has extended its zero-waste ranges to include reusable period products for women, providing more alternative period options than any other high street retailer.
The new range, available in-store and online is made up of Flux Undies, Bloom & Nora Reusable Pads and OrganiCu – made for women who are becoming increasingly aware of the damage their period waste is having on the environment.
Flux Undies are a reusable and washable alternative to disposable pads and tampons.
OrganiCup is a reusable menstrual cup that replaces pads and tampons.
It’s healthier than traditional cups as it is made from 100 per cent soft, medical-grade silicone.
Bloom & Nora Mini are reusable sanitary towels ethically made in the UK.
When purchased in store, any apprehensive customers will be able to receive guidance from Holland & Barrett staff on how to use the products.
The health and wellbeing retailer reported that tampons live longer than the females who use them, saying one conventional sanity pad could take around 500 years to fully decompose.
Alongside the range launch, Holland & Barrett has partnered with UK charity “Bloody Good Period” which aims to end period poverty.
It revealed that one in four women in the UK can’t afford period products.
“Periods don’t stop because you’re a refugee, or because you can’t afford to buy a pad,” Bloody Good Period chief executive Gabby Edlin said.
“That’s why partnerships with companies like Holland & Barrett are so important in helping to alleviate period poverty on-the-ground and – vitally – fighting to eradicate it completely.”