// Holland & Barrett to open first ever stores in Greece, Romania and Bulgaria
// The retailer has teamed up with FOURLIS Group for the expansion
Holland & Barrett has signed a new partnership deal to open stores across Greece, Romania and Bulgaria.
The health and beauty retailer has teamed up with FOURLIS Group for the European expansion.
FOURLIS Group is a retail and consumer goods company in Greece and the Balkans, Cyprus, Bulgaria, Romania and Turkey.
READ MORE: Holland & Barrett acquires at-home beauty service Blow
The company operates stores in these territories for brands such as Ikea, Intersport and Athlete’s Foot.
FOURLIS Group’s objective is to have a leading role within the health and wellness sector in Greece, Romania and Bulgaria.
The company aims to open 120 Holland & Barrett stores over time, with the first stores and a Holland & Barrett website launching simultaneously in 2022.
“We’re excited to be making wellness a way of life for even more people by bringing Holland & Barrett’s range of products and world leading expert advice to new customers in Greece, Romania and Bulgaria through our strategic partnership with FOURLIS Group,” Holland & Barrett chief commercial officer, Alex Dower said.
“We are already the go-to health and wellness destination for customers in all our overseas markets, so we’re confident our multi-channel offer in Greece, Bulgaria and Romania will prove to be just as popular.
“H&B is fast becoming a true global brand, with H&B product available in stores and online in 18 countries around the world with more planned for the future.”
Click here to sign up to Retail Gazette’s free daily email newsletter
