// Holland & Barrett to open first ever stores in Greece, Romania and Bulgaria
// The retailer has teamed up with FOURLIS Group for the expansion
Holland & Barrett has signed a new partnership deal to open stores across Greece, Romania and Bulgaria.
The health and beauty retailer has teamed up with FOURLIS Group for the European expansion.
FOURLIS Group is a retail and consumer goods company in Greece and the Balkans, Cyprus, Bulgaria, Romania and Turkey.
The company operates stores in these territories for brands such as Ikea, Intersport and Athlete’s Foot.
FOURLIS Group’s objective is to have a leading role within the health and wellness sector in Greece, Romania and Bulgaria.
The company aims to open 120 Holland & Barrett stores over time, with the first stores and a Holland & Barrett website launching simultaneously in 2022.
“We’re excited to be making wellness a way of life for even more people by bringing Holland & Barrett’s range of products and world leading expert advice to new customers in Greece, Romania and Bulgaria through our strategic partnership with FOURLIS Group,” Holland & Barrett chief commercial officer, Alex Dower said.
“We are already the go-to health and wellness destination for customers in all our overseas markets, so we’re confident our multi-channel offer in Greece, Bulgaria and Romania will prove to be just as popular.
“H&B is fast becoming a true global brand, with H&B product available in stores and online in 18 countries around the world with more planned for the future.”