Fiorucci welcomes Daniel Fletcher as menswear artistic director

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Fiorucci appointment Daniel Fletcher
Fiorucci launched its flagship store in London in 2017, which now accounts for 40% of the business
// Fiorucci appoints Daniel Fletcher as menswear artistic director
// Fletcher will share his first collection for Fiorucci during London Fashion Week next year

Fiorucci has appointed British designer Daniel Fletcher as menswear artistic director.

Fletcher launched his eponymous label after graduating from Central Saint Martins in 2015.

He was nominated for the LVMH prize in 2017 and secured a space in luxury department store Liberty’s menswear department.

He has also worked as a consultant for JW Anderson and luxury French giant Louis Vuitton.

Fletcher will share his first collection for Fiorucci during London Fashion Week in January.

“We are delighted to welcome Daniel to Fiorucci. Our ability to attract an individual of Daniel’s calibre is a real testament to the strength of the brand and our ambitions for growth,” Fiorucci chief executive Simon Backhouse said.

Fletcher said: “It’s a great honour to have been asked to lead the new agenda of menswear for the iconic Fiorucci brand.”

“I’m very much looking forward to bringing back the components of culture and design that put the brand on the map in the sixties.”

Fiorucci went into administration in 1989, after it was affected by the economic changes that took place in the ensuing decades.

The Italian retailer was acquired by Knickerbox founders Janie and Stephen Schaffer in 2015 after a seven-year negotiation.

Fiorucci launched its flagship store in London in 2017, which now accounts for 40 per cent of the business.

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