// LK Bennett hires Zoe Donovan, as its new digital director, according to Drapers
// She replaces Graham Broomfield, who left the fashion retailer on Friday
// Donovan is a former head of digital at Topshop and Topman
LK Bennett has reportedly appointed Zoe Donovan as its new digital director, replacing Graham Broomfield who left the fashion retailer on Friday.
According to Drapers, Donovan – a former head of digital at Topshop and Topman – will join LK Bennett in January.
- LK Bennett digital director Graham Broomfield departs
- LK Bennett closes its first ever bricks-and-mortar store
- LK Bennett sold to Chinese franchise partner
Prior to Topshop, Donovan was Arcadia Group’s head of digital between June 2016 and November 2018.
She also held various ecommerce roles within the Sir Philip Green-owned retail empire business since 2011, and before that she held senior roles at Tesco.
“Joining the team at LK Bennett at such a pivotal time in their transformation plan allows me to use all my previous experience to support their growth plan,” Donovan told Drapers.
“I am joining a brand with a great heritage that is still relevant in today’s market. \
“I look forward to helping build on their past success and developing a great experience for customers. I can’t wait to get started.”