Ex-Bonmarche CEO Helen Connolly joins New Look as commercial chief

Ex-Bonmarche CEO Helen Connolly joins New Look as CCO
Helen Connolly was Bonmarche CEO for just over three years. (Image: LinkedIn)
// Former Bonmarch CEO Helen Connolly to join New Look as chief commercial officer
// She replaces chief product officer Roger Wightman, who is resigning after 30 years
// Connolly quit Bonmarche last month, shortly after it fell into administration

The former chief executive of Bonmarche, Helen Connolly, is now set to join New Look as its new chief commercial officer.

Connolly will replace chief product officer Roger Wightman, who is resigning from New Look after 30 years.

According to Drapers, Connolly will join the fashion retailer on January 13.


Connolly was Bonmarché chief executive from August 2016 until her resignation last month, shortly after it feel into administration.

Connolly’s prior retail stints include senior roles with George at Asda and Dorothy Perkins.

At New Look, she will join a board and work closely with retail veteran Nigel Oddy, who was only recently promoted from chief operating officer to chief executive after the retailer’s major turnaround scheme came to an end.

“On behalf of the board, I would like to take this opportunity to thank Roger for his exceptional contribution to New Look over 30 years,” Oddy said.

“Roger has been a credit to the company and has been instrumental in building New Look into one of the UK’s leading womenswear brands during this time. We wish him all the very best for the future.

“As we look ahead to launching our new customer strategy, I am delighted to appoint Helen to the new role of chief commercial officer.

“She has a wealth of ‘affordable fashion’ expertise, and 20 years’ experience in buying, design and sourcing, which will help us to continue to strengthen the broad appeal of our product and build on our distinctive offer.”

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  1. So Helen Connelly runs Bonmarche into the ground then legs it with thousands of staff not knowing what will happen to their jobs! Karma Ms Connelly


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