N Brown hires Sarah Welsh to newly created role of retail CEO

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N Brown Sarah Welsh Steve Johnson
Sarah Welsh will be responsible for all aspects of product including buying, merchandising, design, fit, trading, sourcing and partnerships
// N Brown hires Sarah Welsh as retail CEO
// She will report directly to group CEO Steve Johnson
// Welsh was previously the MD for Oasis

N Brown Group has appointed Sarah Welsh to the newly created role of retail chief executive.

Welsh will join office on March 30 and will report directly to group chief executive Steve Johnson.

She will be responsible for all aspects of product including buying, merchandising, design, fit, trading, sourcing and partnerships.


READ MORE: N Brown Group issues profit warning after “challenging” period


Welsh has spent over 25 years serving for retailers, from Laura Ashley, to River Island, Miss Selfridge and Oasis.

She was previously the managing director for Oasis, where she worked her way up from senior buyer, since joining the retailer in 2003.

“Sarah joins N Brown at an exciting time as we continue with our strategy to deliver sustainable, profitable growth,” Johnson said.

“She brings a wealth of relevant experience, not least in building strong and empowered teams to develop brand propositions.

“Her experience will be important in further improving and developing our product offering to continue making our customers look and feel amazing.”

Welsh said: “I am incredibly excited to join Steve and the N Brown team in the spring.

“I look forward to strengthening their vision of ‘democratising fashion’ by enhancing the product proposition for customers who feel underrepresented and under-served, across their compelling brand portfolio.”

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