Asda makes redundancies at George head office

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Asda George redundancies job cuts
The new model means staff can work across different teams
// Asda restructures George head office team
// The restructure leads to 50 job cuts
// The redundancies represent 10% of George’s total head office team of 500

Asda is reportedly restructuring its George fashion division, which will result in 50 redundancies at its head office in Leicester.

Staff were informed on Tuesday of the decision to move from a hierarchical head office structure to a more responsive model, Drapers reported.

The new model means staff can work across different teams, fast-tracking the speed at which new fashion products can be developed.


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The redundancies account for 10 per cent of George’s total head office team of 500.

It is understood that the job cuts have impacted all levels and divisions across the George team.

Asda said the fashion retail sector continues to “change and evolve at pace and we have to respond accordingly to remain competitive”.

The grocer maintained that it is doing all it can to support the affected colleagues.

In separate news, Asda said earlier this week that its sale could be announced as early as September 25.

Asda owner Walmart put the retailer up for sale after its much-discussed merger with Sainsbury’s was blocked by competition authorities last year.

However, US private equity fund Lone Star Funds dropped out of the race to acquire it on Tuesday, which placed Apollo Global Management in pole position to take control of the supermarket.

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