JML quarterly sales surges 118% thanks to lockdown

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JML quarterly sales surges 118% thanks to lockdown
// JML posts strong 118% sales growth in three months ending July 31
// The quarter including the height of lockdown, when more consumers shopped from home

JML has posted a 118 per cent surge in overall direct-to-consumer sales during the quarter that included much of the nationwide lockdown.

In the three months ending July 31, online was the fastest growing sales stream for the ecommerce site and TV shopping channel, although call centre volumes also increased as more home-bound shoppers chose to order by phone.

JML added that sales through high street retail partners such as Asda, Boots, Wilko and Tesco were also strong, with growth of 20 per cent in August alone.


READ MORE: Big Interview: Ken Daly, CEO of JML


JML attributed its success to the breadth of its product range and continued investment in its in-house ecommerce and digital marketing capabilities.

Looking ahead, JML chief executive Ken Daly said he was “cautiously optimistic” about the remainder of the year.

“The company is launching around 20 new products, all aimed at consumers who are spending more time at home,” he said.

“Our management believe that gifting during the all-important Christmas period will have a bigger focus for shoppers than is normally the case, and JML’s competitively priced and innovative products that make everyday life easier will be highly attractive, particularly as household budgets will likely still be constrained.”

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