Which is the cheapest supermarket in the UK?

A new study by Which? has revealed which supermarket in the UK gives you more for your money.
You could save more than £20 each shop when shopping at the cheapest supermarket in the UK.

A recent study from consumer group Which? revealed which supermarket in the UK gives you more for your money.

Various lockdown measures have meant little to no social life for most Brits – especially when it comes to eating out – prompting many to do larger grocery shops.

Meanwhile, job security for many – especially in retail – has been precarious amid the pandemic, and consumer spending has been reined in as a result.

This means finding the best value for money while grocery shopping has never been so important.

To determine its list, Which? tracked the price of 45 popular branded and own-label products – such as Hovis bread, Knorr stock cubes and free-range eggs – in eight major supermarkets for at least 100 days between January and December 2020.

It then calculated the average price of each item over the year and the total average cost of all 45 items in the “trolley” – taking the weight and quality of items into account.

Here’s the final list, starting with the cheapest:

Lidl – £42.67

The discount supermarket was just 34p cheaper than its nearest rival Aldi but it was £26.02 cheaper than the most expensive supermarket for an equivalent trolley of items.

Lidl Child Poverty Task Force Marcus Rashford Christian Härtnagel


Aldi – £43.01

Aldi Giles Hurley supply chain investment


Asda – £48.71

Asda to donate 1 million meals to help vulnerable people over Christmas


Tesco – £53.30

Tesco posts Christmas sales surge to help offset pandemic costs of £810m


Morrisons – £53.61

Morrisons names Rachel Eyre as new chief customer & marketing officer


Sainsbury’s – £56.38

Sainsbury’s reveals £5m community investment & 10% staff Christmas bonus


Ocado – £66.83


Waitrose – £68.69

It comes as no surprise to see that Waitrose is the most expensive supermarket with an average basket amounting to £68.69 – £26.02 more than Lidl.

Asda has said workers in isolation due to coronavirus will still be paid in full, and suppliers will be paid immediately while concession operators will be given a rent-free quarter.


READ FULL STORY: Lidl beats Aldi to be crowned cheapest supermarket in 2020


Click here to sign up to Retail Gazette’s free daily email newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here