Mike Ashley’s Frasers Group increases shares in Hugo Boss

Frasers Group Mike Ashley Hugo Boss
Frasers Group said that after taking into account the premium it will receive under the put options, its maximum aggregate exposure to Hugo Boss is around £245m
// Mike Ashley’s Frasers Group increases shares in Hugo Boss
// Frasers Group now owns 3.6m of common stock, representing 5.1% of Hugo Boss’ total share capital
// The group also owns 3.3m shares via contracts for difference, which represents 4.8% of Hugo Boss’ shares

Mike Ashley’s Frasers Group has increased its shares in Hugo Boss by up to 15.2 per cent.

The move has been made through stocks and derivatives and means Frasers Group now owns 3.6 million of common stock, representing 5.1 per cent of Hugo Boss’ total share capital.

The empire also owns 3.3 million shares via contracts for difference, which represents 4.8 per cent of Hugo Boss’ shares, and 3.7 million shares via the sale of put options, amounting to 5.3 per cent of the retailer’s share capital.


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Frasers Group, which owns Sports Direct and House of Fraser, said that after taking into account the premium it will receive under the put options, its maximum aggregate exposure to Hugo Boss is approximately €275 million (£245 million).

“This investment reflects Frasers Group’s growing relationship with Hugo Boss and belief in Hugo Boss’s long-term future,” Frasers Group said.

“Frasers Group intends to be a supportive stakeholder and create value in the interests of both Frasers Group’s and Hugo Boss’ shareholders.”

The share increase comes as Frasers Group snapped up fashion retailer Psyche after a buyout deal was agreed this month.

Frasers Group bought out the retailer’s stores as well as its online operations.

However, Frasers Group issued a profit warning in December after scrapping its guidance of a 20 per cent to 30 per cent rise in profits.

The restrictions – which affect London and southeast of England – is expected to impact the business, with many stores forced to close.

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