// Superdrug becomes exclusive high street stockist for Missguided Beauty
// This means that starting this week, shoppers can purchase Missguided cosmetics range in Superdrug stores
Superdrug partnered with online fashion retailer Missguided to become the exclusive high street stockist for Missguided Beauty.
Superdrug said that from this week, high street shoppers would now be able to purchase Missguided’s cosmetics range in its stores across the UK.
The new Missguided Beauty range offers a capsule collection of 27 trending products, including summer essentials and a diverse foundation range of 25 shades as standard.
Superdrug added that the Missguided Beauty range starts at just £6, and the in-store visuals and brand fixtures feature Missguided staff members alongside a diverse model cast.
The partnership also sees Superdrug add Missguided into its portfolio of exclusive cosmetics brands, which includes Revolution, EX1, MUA, Flower, and Rude beauty.
“At Superdrug, we are dedicated to bringing inclusive beauty to the high street, and ensuring it is accessible for all,” Superdrug commercial director Simon Comins said.
“We are so pleased to be the high street exclusive stockist for the Missguided Beauty range, launching nationwide, with prices starting at just £6.
“We are so excited to bring fashion and beauty together with this collection, and offer new, trend-led products to our shoppers.”
Missguided chief executive Nitin Passi said: “We’re all about our customer and she’s telling us we can do more than just give her the apparel that makes her look and feel great – she’s giving us permission to extend that to her beauty regime.
“And this first Missguided beauty range carries the spirit of what she knows we do best – premium quality without a premium price tag.”