// Klarna acquires social shopping startup Hero
// Hero aims to create a more personal and convenient way to shop
Klarna has announced its acquisition of Hero, a social shopping platform designed to provide consumers with advice and immediately shoppable content produced directly from retailers’ physical stores.
Klarna is set to introduce Hero to its 250,000 retail partners, allowing their in-store teams to become content creators instantly, offering reviews and real-time advice to bring the best of in-store shopping to the online experience for consumers.
Hero, based in London and New York, was founded in 2015 to create a more personal and convenient way to shop that reflects how consumers interact today, bringing the concept of in-person customer service to e-commerce.
The startup’s client roster now includes retailers including Levi’s and Harvey Nichols while is now shares a number of retail partners with Klarna’s existing network such as Nike and JD Sports.
All of Hero’s 100+ employees will now be joining Klarna.